Hi, I’m Joey Lafko — a Los Angeles–based creative marketer, filmmaker, photographer, and producer working across sports, fashion, and culture.
I’m currently a Creative Marketing & Affiliate Manager at Von Dutch, where I manage creator partnerships, affiliate campaigns, content briefs, gifting, and deliverables across TikTok and Instagram. I also manage the USC licensed apparel collection, coordinating concepts, Photoshop mockups, tech-pack reviews, samples, approvals, and production.
My sports-media work began at Andrew Whitworth’s private training facility, The Village, where I managed social content and produced a feature series documenting NFL athletes in the offseason. My work spans concept development, shooting, editing, and distribution. I also worked as a production intern at LA Times Studios, pitching, shooting, and editing stories.
At USC Athletics, I produced short-form content and social reels across football, basketball, tennis, rowing, and lacrosse. I shot with Sony FX6 and FX3 cameras and used Adobe Premiere Pro daily. As a sports photographer for USC Annenberg and El Rodeo, I covered live game-day action and athlete stories.
At FOX Sports 1, I worked on Speak, cutting VOs, SOTs, and bumps for daily national broadcasts. I also photographed the set and shot promotional material, including work with the Canon C400. At NFL Network, I edited VOs, SOTs, and music-driven packages. My Rams work includes video logging and community engagement.
My feature on Cooper Kupp’s final moments in Los Angeles was featured by NFL Network, Sports Illustrated, and Yahoo News. Athletes I’ve worked with include Cooper Kupp, Puka Nacua, Tyler Higbee, Christian Yelich, Jordan Whittington, Paris Johnson Jr., Drake Jackson, Coleman Shelton, Jonah Jackson, and Quinten Lake.
University of Southern California, 2022–2026 — B.A. in Public Relations & Advertising, with minors in Sports Media Industries and Cinematic Arts.
Photography and video by Joey Lafko. JLafkoMedia © 2026.
